OCTOBER 2024
These Hands
CMU Tech needed a brand spot to celebrate the trades and honor the tradespeople whose contributions make daily life possible.
agency
TRAFFIK Advertising
client
Colorado Mesa University
Production
WesFish
industry
Higher Education
Insight
The Remote-Proof Reality. Desk jobs can be outsourced; physical infrastructure cannot. The trades are an essential, irreplaceable asset demanding our profound respect.
The strategy
We maximized a limited budget by casting CMU Tech students in their own facilities, utilizing strategic art direction to portray them as the professional backbone of the industry.
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